ATCO ENERGY
OWN YOUR HOME
BRAND REFRESH
In a crowded Alberta market of energy providers, ATCO Energy sought to gain an advantage over its competitors by adding home services to its offerings. This meant a rebrand, keeping some of ATCO’s known heritage and adding a bit of modern punch and personality. Now, with easy-to-understand energy bills and home services, ATCO could truly empower homeowners to own their homes.
BRAND CAMPAIGN
THE REBRAND
The ATCO spark symbolizes the core energy products —electricity and gas. A spark signifies the start of something good, a catalyst for bringing comfort, control, and empowerment and embodies ATCO’s role as the spark that sets off a chain of events, transforming your house into a home.
CREDITS:
ECD/AD - Brian Allen, CD/CW - Bill Schaefer, Designer - Geoff Mack