Sun Life - This is wealth

No matter how much money you have, you’re not truly wealthy if you don’t have your health. Because Sun Life is one of the only financial institutions in Canada that have extensive health insurance offerings as well as wealth management, we made this adorable spot to illustrate what being wealthy actually means. In this case it’s being able to throw shapes with your granddaughter.


While awards are great, the best work should be recognized by the people that actually matter, the audience. This spot was adored. I thoroughly enjoyed reading the hundreds of positive comments that people wrote. Here are a few from YouTube:



CD: Brian Allen / Ed Malyon AD: Brian Allen CW: Ed Malyon