SHN - Love, Scarborough

Scarborough is one of the six boroughs that make up Toronto. It is Toronto’s largest and most diverse area, but its hospital system is the most underfunded. So the mission was to appeal to the rest of Toronto to donate to a hospital system most would never visit. The campaign created was a compelling open letter to the rest of Toronto, with the appropriate sign-off of 'Love, Scarborough".

To round out the campaign, we created a custom font called Scarborough Sans, made from the diverse handwriting of hospital workers and patients of the Scarborough Health Network. The 26 stories of those that contributed to the font were captured to help connect the rest of Toronto with this resilient and vibrant community.

Here are a couple of the stories from the people who donated their handwriting to the Scarborough Sans font:

RECOGNITION: 

One Show Shortlist - 2022, Strategy Awards, Silver (x2) - 2022, AToMiC Awards, Gold - 2023, CMA, Silver (x2) - 2022

CREDITS:

CCO: Brian Murray / Megan Farquhar GCD: Brian Allen / Noah Feferman AD: Heather MacDonald / Brian Allen CW: Jonathan Careless / Noah Feferman