Play Alberta - go All IN on EXCITEMENT

Play Alberta is a gaming website that is regulated and operated by the provincial government. With online casino games, sports betting, and the flexibility to purchase lottery tickets from anywhere, it's the only legal website of its kind in Alberta. Despite this, Play Alberta was struggling to attract new members. Larger, more recognizable brands from outside of Canada dominated the market. To overcome this challenge and regain market share, Play Alberta needed to remind players what they’re all about: Excitement. 

RECOGNITION: 

CMAs 2024 - Bronze, Effies 2024 - Silver, Ad Rodeo 2024 - Gold (x2).

CREDITS: 

CCO - Josh Stein, ECD - Brian Allen, CW - Jordan Finlayson, AD - Justin Tabakian