GReenfield MEatless Monday

Meat consumption rates are at unsustainable levels. So Greenfield decided to tackle this problem head-on by becoming the first meat company to support the Meatless Monday movement. Our campaign included launch videos, digital out-of-home and social content that illustrated important statists about meat’s environmental impact along with fun sharable posts and meatless recipes.

Online Video

Print & Social

RECOGNITION: 

Cannes 2018 - Shortlist (x2),  EPICA 2018 - Silver, CMA’s 2018 - Gold, Silver, Bronze, AToMiC Awards 2019 - Silver, Bronze

CREDITS:

VP CD: Cory Eisentraut ACD: Brian Allen AD: Mariam Alqasim / James Pacitto CW: Michael Porfirio / Charlie Glassman