Fix Bike Lane Billboards

Fix Coffee + Bikes is a cool new hybrid retailer that features a first-class bike shop in the back half of the shop and a European-style coffee shop in the front. They had a winning concept for a shop, but with a location that is a little off the beaten path, they needed to find a way to draw attention to their shop. And they needed to do it with a very modest budget. Our solution was to target cyclists in a way that they wouldn’t ignore.


CCO: Helen Pak, VP CD: Cory Eisentraut, ACD: Brian Allen, AD: Nethmie Hetti, CW: Jordan Darnbrough