Toronto is Everybody

The Detroit vs. Everybody T-shirt design was a huge hit right out of the gate. Copycat versions soon popped-up in virtually every city. Once this trend reached Toronto however, there was a problem - Toronto isn’t an “us versus them” city. So we made one small, but incredibly important change. By switched the “V” in versus to an “I”, we finally had a design that represented Toronto’s welcoming spirit. We extended our collection with designs that honoured the Toronto Pride Festival and an Arabic version that countered Donald Trump’s repulsive Muslim travel ban. 


VP CD: Cory Eisentraut, ACD: Brian Allen, AD: Mariam Alqasim / Nethmie Hetti CW: Michael Porfirio / Jordan Darnbrough