DOVE - AMERICA THE BEAUTIFUL

Dove America wanted to show its continuing support of the Black Lives Matter movement in the midst of the George Floyd protests. We dispatched 6 wonderfully-talented black photographers to 4 different US cities and juxtaposed the images against a rare recording of "America the Beautiful" by the late, great Ray Charles. The week after it was launched it was one of the top ten most talked about TV ads on social media.

A "must watch." "Equally inspiring and upsetting." "Dove has proven once again that it is a brand committed to using its reach, capital, and influence to truly do the work as an ally to the Black community." – Essence

RECOGNITION: 

One Show 2021 - Shortlist,  Clios 2021 - Shortlist, AToMICS 2021 - Silver, Marketing Awards 2021 - Bronze, Special Jury Award for Diversity and Inclusion.

CREDITS: 

Global ECD - Dan Fisher, CCO - Brian Murray, GCD/AD - Brian Allen, GCD/CW - Noah Feferman