We all get them – photographer post cards. Or calendars. Or poster sets. Photographer Aric Guité knew there had to be a better way to get the attention of advertising art directors and creative directors. And with #CollabWithAric we proved him right. We started with a list of the top 50 art directors Aric had always wanted to work with. We then chose one Instagram photo from each and created a customized response featuring their photo and a complimenting photo from Aric, along with a fun invitation to collaborate. The response was immediate with dozens of art directors responding and several booking him for jobs.
Marketing Awards 2017 - Gold, ADCC - 2017 Merit, Applied Arts Advertising Annual - 2017, Canadian Marketing Awards 2017 - Gold, Media Innovation Awards- 2017 Gold
CCO: Helen Pak, VP CD: Cory Eisentraut AD: Natee Likitsuwankool CW: Deric Moore