Canadian Lung Association - SMOKing Forest

During the summer of 2023, unprecedented wildfires raged across the country, consuming over 16.5 million hectares of forest. These wildfires filled the skies with dangerous smoke, making Canada’s air quality index (AQI) the worst in the world.  Even so, it seemed as if many Canadians were unaware of the dangers of being outside when wildfires were raging.

RECOGNITION: 

One Show 2024 - Shortlist, ADCC 2024 - Bronze, Marketing Awards 2024 - Gold, Ad Rodeo 2024 - Gold (x3).

CREDITS: 

CCO - Josh Stein, ECD - Brian Allen, CW - Jordan Finlayson, AD - Justin Tabakian