Elanco - Tick Adoption Centre

Most Canadian dog owners live in cities. And most of them don’t protect their dogs from ticks. 75% in fact. With tick sightings in urban areas increasing, Elanco needed to raise tick awareness of its tick prevention treatment, K9 Advantix II. The only problem? They could no longer depend on their previous go-to strategy of veterinarians educating dog owners about K9 Advantix II to move units. 

RECOGNITION: 

Effies 2024 - Finalist (x2), Marketing Awards 2024 - Merit, CMA Awards 2023 - Bronze, MIA 2023 - Silver, Ad Rodeo 2024 - Gold, Silver

CREDITS: 

CCO - Josh Stein, ECD - Brian Allen, CW - Jordan Finlayson, AD - Justin Tabakian