We’re Brian and Cory.
Brian Allen and Cory Eisentraut, if we’re being formal.
Which we hardly ever are.
We are the creative leads at Havas Canada. And we like to make things.
Three years ago we came to Havas with two goals: to strengthen the agency’s creative output and to improve our client’s business results. Our dedication to these simple principals has really begun to pay off.
In these three years, Havas Canada has risen from 99th on Strategy’s Creative Report Card to 63rd last year, and this year we expect to be well inside the top 30. In that relatively short time our work has been awarded at One Show, Communication Arts, won multiple golds at the Marketing Awards and the Media Innovation Awards, as well as multiple awards at both the Art Director’s Club of Canada and the CMA’s. We are also awaiting the results of the 2018 Cassies, where two of our campaigns have been shortlisted for medals.
But most importantly, the business results for our clients have been equally positive. Our work with the Canadian Women’s Foundation and Holland Bloorview has led to record donations. And since the launch of our campaign, sales for Greenfield Natural Meat Co. have doubled, and as a result of these gains, they were recently awarded “#1 New Brand” in Canada by Nielsen. In addition, New Balance Canada has seen three consecutive years of sales growth with Havas handling both their creative output as well as their digital and media.
Together, we have built a team that consistently punches above our weight. We have been able to foster an environment of encouragement, curiosity and one where everyday, our team is excited to come in and get to work.